Example of Flash Animated Banner

Flash offers one a richer experience when it comes to extensive features, 3-D capabilities, cross feature compatibility, built-in UI, and more font options. It is a compiled language and therefore executed at run-time, which offers exactly the same content through web browsers and platforms, without any additional code. It is a mature application, and has been packaged with the Adobe's Software Application Suite for years. Adobe applications probably being the most widely used applications for web development and design throughout the world, making it very widely dispersed.

On the downside, not a day goes by that I come into contact with someone who mentions that flash is not supported by the apple ipad or iphone. Flash is not compatible with all browsers including iPhone, iPad and cell phones. However, we are starting to see a comeback in the majority of mobile devices such as the Droid and other types of ios devices. Flash also has a moderate learning curve (especially the action script language), can potentially be large in file size, expensive, and not very SEO friendly.

Flash is capable of adding animated segments to a website that would otherwise be static and visually uninteresting. Some take the form of small, animated areas and others take the form of flash games that relate to your company and the products or services that it provides. They all can make someone sit up and take notice of your site and make it easier to convert clicks to sales because they can keep a prospective client’s interest long enough for you to sell them what you are offering.

Flash is a also a great alternative to PowerPoint when it comes to creating on-screen presentations. Presentations created in FLASH are a great tool for digital storytelling because it gives you the ability to have interactive content like images, animations, sounds and videos using which you can greatly condense a story into a matter of few slides that otherwise would take pages to write about. Flash is usually significantly smaller than those created in PowerPoint, especially when narrations and other sounds are included. Furthermore, the presentation graphics are normally vector-based so you won't ruin the look a Flash presentation by resizing it! It is also easy to add a Flash presentations to your Web site.